If you’re job hunting these days, you might need more than a paper resume. Graphic designers and other creative types have been using personal websites for years. Now, the trend is becoming more mainstream. There are at least two reasons behind this. The growth in remote and hybrid work makes online communications more important. At the same time, simple templates make it … [Read more...] about How to Use a Personal Website in Your Job Search
Creating a memorable personal brand is not something that happens overnight, but the work you put into it can help you reach your career or business goals. Your personal brand is the way people perceive or remember you. It’s what you are known for. Having a personal brand can help distinguish you in your career field or business industry. Think about Elon Musk - he has a … [Read more...] about How to Start a Personal Brand
With the Internet, reaching potential customers has become easier than ever before. Search engines, social media, podcasts and video gives your company access to a massive market of consumers. One of the best long-term methods to reach that market is through publishing content online. Content published online builds your company’s authority, brand awareness, and sales. By … [Read more...] about How to Boost Your Business With Online Content
Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your brand’s personality. Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call the customer to make a sale. Well-written copy uses language that speaks to and resonates with the … [Read more...] about Copywriting and Branding Essentials
Social media is great for staying in touch with family and friends and finding deals from your favorite brands. However, there can be a downside. Internet searches for social media detox rose 314% this past year. That’s according to a Pinterest study of trends for the year 2020. Maybe you’re one of many adults trying to change your relationship with Facebook and other … [Read more...] about Who Else Wants to Try a Social Media Detox?