Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your brand’s personality. Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call the customer to make a sale. Well-written copy uses language that speaks to and resonates with the … [Read more...] about Copywriting and Branding Essentials
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5 Ways for Leaders to Inspire Their Team
There’s a big difference between being a boss and being a leader. Anyone can be a boss, responsible for guiding their team and assigning tasks to different members of staff. But it takes something special to be a true leader. A genuine leader inspires their team and motivates them to accomplish amazing things. Effective leaders get to know their employees, so they can … [Read more...] about 5 Ways for Leaders to Inspire Their Team
Quick Networking Tips for Entrepreneurs Short on Time
Networking is one of the most valuable things you can do as a business owner. Studies suggest that networking at events can gain companies up to 20% of their new customers, and a networking strategy can also be the key to finding new investors and partners that will help to grow your business. Unfortunately, it isn’t always easy to network successfully. Not only do … [Read more...] about Quick Networking Tips for Entrepreneurs Short on Time
Top Delegating Tips for Managers
Delegation is an important component of most leadership roles. If you’re an entrepreneur, when you first start your business, you may need to wear multiple hats yourself, dealing with everything from production to customer service and support. However, as your company evolves, you’ll quickly discover that it pays to have the right team. The trouble is entrepreneurs often … [Read more...] about Top Delegating Tips for Managers
How to Set Effective Career Goals
What do you want to get out of your career? The answer usually isn’t just “an income.” We all have dreams of what we’d like to accomplish in our career. Some people imagine being at the head of a business, leading the rest of the team to success. Others just want a job where they feel like they’re making a difference. One of the best ways to make your dreams a reality is … [Read more...] about How to Set Effective Career Goals