A writer's voice is the most critical aspect of his writing because he controls the way readers perceive the content. Just as an actor's demeanor and poise determine what people say about their work, a writer's voice determines what kind of content he publishes. It also determines the type of audience he will attract. For example, if a writer has a dry voice, readers may … [Read more...] about 5 Benefits of Developing an Authentic Voice in Writing
Voice
How to Boost Your Business With Online Content
With the Internet, reaching potential customers has become easier than ever before. Search engines, social media, podcasts and video gives your company access to a massive market of consumers. One of the best long-term methods to reach that market is through publishing content online. Content published online builds your company’s authority, brand awareness, and sales. By … [Read more...] about How to Boost Your Business With Online Content
Copywriting and Branding Essentials
Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your brand’s personality. Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call the customer to make a sale. Well-written copy uses language that speaks to and resonates with the … [Read more...] about Copywriting and Branding Essentials
7 Tips for Dealing With Your Inner Critic
Were you ever about to do something - and then suddenly, that voice inside your head starts talking? Why did you do that? You’re a bad person. No one wants to talk to you. You will never achieve anything in life. That negative voice inside your head that judges, criticizes, or demeans you is your inner critic. Your inner critic plays a critical role in how you see … [Read more...] about 7 Tips for Dealing With Your Inner Critic